STAUD X Shopbop

To kick off summer, STAUD partnered with Shopbop to bring a refreshing twist to downtown shopping with a playful fruit market–inspired pop-up celebrating the launch of STAUD’s new swimwear line, available exclusively online at Shopbop. The two-day activation transformed the space into a vibrant, immersive experience where guests relaxed in colorful market-style seating, explored the latest swimwear collection, and enjoyed complimentary branded popsicles. Blending fashion, flavor, and fun, the event sparked excitement around the launch while creating an inviting atmosphere that encouraged discovery and connection. The result was a charming and memorable brand moment that left shoppers energized for the season and eager to shop the new collection.