EOS NYC POP-UP

To celebrate summer in the city, eos brought a refreshing dose of fun to Gansevoort Plaza with its one-day “Crème de la Cool” pop-up, an immersive brand experience designed to help New Yorkers beat the heat while discovering the launch of the new Crème de Pistachio 24H Moisture Body Lotion. Running from 11 AM to 3 PM, the activation transformed the plaza into a playful, chill-themed oasis complete with a cooling misting archway, a giant “chill cube” photo moment, and an ice cream bar serving sweet treats. The first 100 guests received complimentary full-size products, including the Crème de Pistachio Body Lotion and Cashmere Lip Butter, driving early buzz and excitement around the launch. An interactive, app-based scavenger hunt encouraged exploration and engagement throughout the space, blending digital discovery with IRL fun. The result was a vibrant, feel-good summer escape that combined skincare, sensory experiences, and community—leaving guests refreshed, rewarded, and connected to the eos brand.